Lowrider Magazine and Jarritos Announce Exciting New Partnership for the 2025 Lowrider Magazine Classic Tour
[Los Angeles, CA – March 27, 2025] – Lowrider Magazine, the premier authority in lowrider culture, is proud to announce an electrifying new partnership with Jarritos, the iconic Mexican soda brand distributed by 2021 Tipp Distributors, Inc. (dba Novamex). This collaboration will bring together two cultural powerhouses for the 2025 Lowrider Magazine Classic Tour, delivering a refreshing fusion of heritage, tradition, and community.
As part of the partnership, Jarritos will be featured at each event stop with immersive brand activations, exclusive merchandise, and, of course, ice-cold bottles of its signature fruit-flavored sodas. Attendees will have the opportunity to enjoy the bold, authentic taste of Jarritos, a brand that has been a beloved staple in the Latino community for generations.
In a tribute to craftsmanship and culture, Jarritos and Lowrider Magazine are collaborating to build eight custom lowrider bicycles, each masterfully painted in the vibrant colors of Jarritos’ signature flavors. These unique, hand-built creations will be showcased at select tour stops, celebrating the artistry and creativity that define both brands.
"Lowrider culture is built on artistry, family, and tradition—values that align perfectly with the spirit of Jarritos,” said Eric Delamare, Jarritos Marketing Director. “We are thrilled to partner with Lowrider Magazine to celebrate this vibrant movement and share moments of unity over a bottle of our naturally flavored soda.”
The 2025 Lowrider Magazine Classic Tour will visit cities across the U.S., showcasing stunning custom lowriders, live entertainment, and cultural experiences. With Jarritos on board, the tour will offer an exciting new flavor to the festivities, creating an atmosphere of nostalgia and connection for fans of both brands.
"Jarritos is more than just a soda—it’s a symbol of culture, craftsmanship, and family,” said Brian Acquafresca, President, Del Rio Marketing Inc. - A Licensee of Lowrider Magazine. “Bringing them into the Lowrider Classic Tour makes perfect sense as we continue celebrating the artistry and passion that define this community.”
Fans can expect Jarritos-themed experiences, giveaways, and exclusive collaborations throughout the 2025 Lowrider Magazine Classic Tour, making each event stop even more unforgettable. For tour dates and additional details, visit www.lowriderexperience.com.
About Lowrider Magazine
For nearly 50 years, Lowrider Magazine has been the leading voice in lowrider culture, showcasing the creativity, engineering, and history of the movement. Through its print, digital, and event platforms, Lowrider continues to celebrate the lifestyle, unity, and craftsmanship that make lowriding a global phenomenon.
About Jarritos
Created in 1950, Jarritos are delicious fruit-flavored sodas from Mexico. Sold in iconic glass bottles throughout the U.S. the brand will celebrate its 75th year in 2025 and offers 12 unique flavors, allmade with natural flavors and cane sugar. Jarritos flavors are mandarin, tamarind, pineapple, fruit-punch, lime, grapefruit, strawberry, mango, guava, passion fruit, cola and watermelon. Each unique flavor represents a delicious slice of the brand’s Mexican heritage. Jarritos is now distributed in 42 countries around the world. Find out more at www.Jarritos.com.
For media inquiries, interviews, or further details, please contact:
Carlos “Los” Fernandez
CMO
los@lowriderbrand.com
www.lowriderexperience.com
#LowriderClassicTour #Jarritos #LowriderCulture #SaborQueNosUne #JarritosLowriderBikes
